The Venture Company is known for spearheading the efforts to reestablish trade routes across eastern Azeroth, to connect isolated goblin trading posts. A growing number of shops in Azeroth have signs declaring that they are owned and operated by the “Venture Company", which the proprietors claim is headquartered in a faraway city ruled by goblins. The Venture Company sometimes hires heroes to build new trading posts in the wilderness — a job that could take them anywhere in the world.

Venture Co. Mercenary is a minion for use by any class. For the cost of 5 ManaCrystalIcon, he raises the cost of friendly minions by a small amount but comes with moderate attack and health.

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